by It takes more than just putting your logo on a pen and hoping for the best when it comes to selecting promotional items. A good analogy would be fishing: you need good bait to reel in valuable fish. Nothing good can come out of a cheap gift that nobody uses – go here to get most interesting topics!
To begin, consider your target demographic. Is their schedule filled with meetings, or do they spend weekends attending family gatherings? A stylish USB drive or a cordless phone charger may really find use for professionals who are confined to an office. Instead of stress balls, consider reusable water bottles or sweatbands as fun run sponsors.
Occasionally the out-of-the-ordinary stuff does wonders. Mini desk vacuums were given out by a corporation once; they were cute, useful, and unusual enough to make people wonder. That minor void became massive exposure as attendees began taking pictures and tagging the brand online.
Costs must be considered at all times. A $5 tumbler may seem expensive when you’re in need of hundreds, but keep the big picture in mind. For years to come, a high-quality bottle or mug could serve as a subtle brand ambassador. Stacks of sticky notes vanish within a week, in contrast.
Remember the fundamentals of your brand. Always use the same tone, typefaces, and colors to represent your brand. The opposite of an effective giveaway would be a neon green item that competes with your logo. Reputation is earned via consistency, even with swag.
Realism takes precedence. Distribute items that people will genuinely like to use—such as portable chargers, travel mugs, tote bags, or even miniature packets of sunscreen if it aligns with your specialty.
Last but not least, figure out how to sell your wares. Donations that end up in a closet are money down the drain. Make use of them at trade exhibitions, include them in online orders, or hold contests on social media to increase their circulation.
Top promotional things make people happy, get used frequently, and remember your brand even after the event has over.