by You know what? The customizable plastic cups are a marketing dynamo tucked away in the corner of your next event or workplace breakroom. Indeed, you could spend your money on a 10-foot LED sign or beautiful brochures, but most people would rather walk away with something practical. There is where modest plastic cups excel.
Allow me to dissect it here. For brand promotion, why would one use plastic cup? Your audience handles them first of all, literally. Works for both cold beverage and iced coffee, but much better for repeatedly over and over your logo right before someone’s nose. The cups turn into small walking billboards. People are not nagged about reading your brochures. They simply follow everyone else in drinking.
Now, let’s consider expenses. The worst part is that, if you purchase in volume, you might get hundreds or thousands of plastic cups printed for pennies apiece. Need a model? One small business wanted to shine at the county fair. They distributed plastic cups bearing their brand and the mascot of the fair instead of embarrassing fliers. Every lemonade stand was utilizing them within hours; and that logo kept showing up on social media images!
Design does matter. People are more prone to grab onto the cup the more vibrant the colors are. Still, try not to obsess over it. Keep to clear logos and strong images. If you want to increase web interaction, use a hashtag or your socials. Here’s an inside tip: smart, witty quotes are quite popular. Next to your brand name, a clever sentence catches people’s eye and might even cause laughter.
Where then do you place these enchanted cups? Think outside of the box. College celebrations, fun runs, corporate picnics, food truck rallies, even wedding expos. There is opportunity if there are a bunch of persons thirsty. You are providing them a keepsake that weaves your brand into their regular activities, not just a drink holder.
Ever entered a kitchen in an office? Direct your gaze next to the water cooler. At least one branded cup looks back at you, most likely from a conference years past. Long after the business cards are trash, that cup still runs.
Eco-friendliness also counts. Increasing numbers of businesses are choosing reusable or biodegradable materials. Set ready for a stat? A 2023 Promotional Products Association International poll shows that almost 60% of consumers maintain branded drinkware for at least two years. That’s major staying power in an age when digital ads disappear in a matter of seconds.